Barbara Keeley MP


Barbara calls for Parliamentary inquiry into women's sport

Football team

Barbara is supporting a call for a Parliamentary inquiry into women’s sport, looking at media coverage, sponsorship and prize money.

The success of female athletes at the 2012 Olympics brought women’s sport into the spotlight more often but, one year on, sportswomen are still missing out when compared with men.

Even though 36% of GB medals won at the Olympics and 47% at the Paralympics were won by women:

  • Women’s sport only receives 0.5% of total sports sponsorship in the UK
  • Only 4% of sports coverage in national and local newspapers is dedicated to women’s sport, and
  • There is a major gap in prize money:

-       Wigan Athletic, winners of the men’s FA Cup won £1.8million prize money Arsenal, who won the women’s FA Cup won £5000.

Speaking after a roundtable meeting on the issue with Labour’s deputy leader Harriet Harman and sports leaders, Barbara said: 

“Sportswomen train hard and compete just as seriously as men, yet their events get much less media coverage and prize money. The sponsorship deals are woeful. This has to change if more girls and women are to be attracted to take part in competitive sport.”

“We are calling for a five-point-plan for women’s sport, including a Parliamentary inquiry by the Culture, Media and Sport Select Committee. We are also calling for a Government strategy for getting more girls involved in sport at school, and for setting targets for sports governing bodies to include more women on their boards.

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