Barbara Keeley MP


Barbara and Tanni Grey-Thompson lead campaign in Parliament on Olympic legacy for women’s sport

Barbara and Baroness Tanni Grey-Thompson hosted a meeting in Parliament with Olympian rowing gold medallist, Kath Grainger, and Clare Balding, TV presenter of both the Olympics and Paralympics. Despite the Olympics and Paralympics being the greatest games for women ever the meeting heard that there was now a danger that the Olympic legacy will bypass women.

There are many problems in women’s sport which mean the potential of women is not unlocked.  Research has shown that:

- Only 5% of all sports media coverage is dedicated to women’s sport;
- Women’s sport receives just 0.5% of all commercial sponsorship;
- Only one in five of the Board Members of national sports governing bodies are women

The number of women and girls taking part in sport or physical activity has been declining over the past four years. More than eight out of ten women in Greater Manchester are not doing enough physical activity to benefit their health. In Salford one in four men take part in sport but there is a big gender gap, with only one in 8 women taking part in sport.

Barbara said:

“Over the summer our women Olympians and Paralympians give a massive boost to support for women’s sport. Hundreds of thousands of people watched women’s football, women’s boxing and many other sports events with our Team GB women.  Eight out of ten people feel that the female athletes of London 2012 make better role models for girls than other women celebrities.

“I want to see girls and women in Salford and throughout the country given more opportunities to see female sports heroes in action to help them to be inspired to take part in sport themselves. We need increased media coverage of women’s sport, a new approach to school sport that prioritises getting young girls active in sport and more female leadership at the highest levels of sport. We also need more and better opportunities for women and girls to take part in sport and fitness activities.  As a co-chair of the All-Party Parliamentary Group I call on the Government to make sure a great summer of sport has a legacy which does not bypass women."

                                 BK APPG Women's Sport and Fitness

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